Apple

1984, the year of Apple, when he began to write his great history

This ad was first broadcast on January 22, 1984 during the rest of the third quarter of the SuperbowlXVIII in the United States. It was directed by Briton Sir Ridley Scott. 

The commercial showed a nameless heroine (interpreted by Anya Major) wearing red shoes, red shorts and awhite top.

An apple and a computer appears In the picture, the girl appears running with a hammer through many people sitting in armchairs to a screen with the image of "Big Brother" interpreted by David Graham. 

Heroin stops in front of the screen, turned on itself and threw the hammer in to the screen, making it explode.It then appears on the screen the voice of Edward Grover message: 

On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984" . At the end we see a picture of the Apple, a rainbow-apple logo on black background. 

He was a millionaire ad: $750,000 only for filming. . It was filmed in London. Jobs commissioned a TV ad that would be so revolutionary and surprising as the product they created. The advertising agency that did work was Chiat / Day and its creative director Lee Clow was. 

This announcement was seen by 96 million people. That night the principal television channels and radio were not stopping speaking about it. 

“The concept I wanted to reflect the rebellious spirit of the time” Jobs. 

This announcement was issued in full only once, lasted 60 seconds (Super Bowl), had such good results and caused so much excitement that began issuing smaller versions of 30 seconds. 

The sales target was 50,000 units and only the first 100 days were sold over 72,000 and if there were more sales was for a production issue ... 

The commercial is placed on top in surveys of the most influential advertising campaigns. 

This advertisement changed the Super Bowl. This event annual would be for the sector of the advertising.

1984 is considered a reference in advertising. Apple competes with the leader in the sector, IBM. The symbolism of the ad is clear: Big Brother representing IBM and Apple model..It had a very high position in the market. It was an expensive brand, It and had a monopoly on computers and technology. Apple tries to fight this brand. But now it is already above all. The roles have changed, now Apple has become IBM. 

Advertising Apple changed over the years. At first I wanted to be innovative, colourfulness and worldwide. 

At present Apple is a brand with high prices, not everyone can buy it. He wanted to be explusive, with design and making his mark prestige in society. 

Apple after the ad of 1984, continued to sell new products. And the brand continued to make history with each new ad. 

He returned to have great prestige with the Iphone and takes with all its editions until today, six.

“It is better to be a pirate than join the Navy” Steve Jobs 

 MARÍA GIMENO MARTÍN